June 2025
Rian
Rian
Rebuilding
the Brand Voice
Rebuilding
the Brand Voice
Rebuilding
the Brand Voice
Rebuilding
the Brand Voice
Rian is a hybrid AI-human localization platform providing professional voice-overs, video dubbing, and document translation across 60+ languages, helping global content reach diverse audiences with cultural authenticity
// Reimagining a Modern AI Localization Brand
// Reimagining a Modern AI Localization Brand
Rian needed a clearer, more confident brand expression one that reflected its technical depth, global ambition, and human-centred approach to communication.
This project delivered a complete redefinition of the brand: from the core identity and visual language to the product and web experience. The goal was to create a unified system that feels intelligent, trustworthy, and scalable across every touchpoint.
Rian’s previous identity lacked cohesion and did not communicate the maturity of the platform. The challenge was to build a design system aligned with its advanced AI capabilities while remaining accessible, modern, and distinctly human.
Rian needed a clearer, more confident brand expression one that reflected its technical depth, global ambition, and human-centred approach to communication.
This project delivered a complete redefinition of the brand: from the core identity and visual language to the product and web experience. The goal was to create a unified system that feels intelligent, trustworthy, and scalable across every touchpoint.
Rian’s previous identity lacked cohesion and did not communicate the maturity of the platform. The challenge was to build a design system aligned with its advanced AI capabilities while remaining accessible, modern, and distinctly human.
Role
Brand & UI Designer
Team Project
Brand & UI Designer
Team Project
Scope
Identity Collaterals Website
Product Interface
Identity Collaterals Website Product Interface
Identity Collaterals Website
Product Interface
Duration
2.5 Months
2.5 Months
// The Design Evolution
// The Design Evolution
// The Design Evolution
The rebrand focused on creating a visual system that reflects Rian’s intelligence, global reach, and human-centred mission. The identity was rebuilt from the core refining the logo, defining the gradient system, and establishing a clear typographic rhythm grounded in structure and clarity.
Every decision was rooted in balance: minimal forms, controlled gradients, and a technical yet approachable tone that aligns with Rian’s blend of AI and human communication.
As the system matured, it extended seamlessly across applications cards, stationery, marketing assets, the website, and the product interface. Modular grids and consistent hierarchy ensured the brand remained coherent and scalable across all touchpoints.
The rebrand focused on creating a visual system that reflects Rian’s intelligence, global reach, and human-centred mission. The identity was rebuilt from the core refining the logo, defining the gradient system, and establishing a clear typographic rhythm grounded in structure and clarity.
Every decision was rooted in balance: minimal forms, controlled gradients, and a technical yet approachable tone that aligns with Rian’s blend of AI and human communication.
As the system matured, it extended seamlessly across applications cards, stationery, marketing assets, the website, and the product interface. Modular grids and consistent hierarchy ensured the brand remained coherent and scalable across all touchpoints.
—————————————————————————————- Pitch Deck ———————————————————————————————
—————————— Pitch Deck ————————-
—————————————————————————————- Pitch Deck ———————————————————————————————
// The New Identity in Motion
// The New Identity in Motion
// The New Identity in Motion
The new brand extends directly into Rian’s digital experience shaping both the website and the product interface. The goal was to ensure every interaction reflects the same clarity, structure, and intelligence established in the identity system.
On the website, the design emphasizes focus and hierarchy, introducing Rian’s capabilities with a clean, confident visual tone.
Inside the platform, the system translates into a more organized, scalable UI, improving navigation, readability, and overall workflow efficiency.
The result is a unified digital presence where brand and product operate as one continuous experience.
The new brand extends directly into Rian’s digital experience shaping both the website and the product interface. The goal was to ensure every interaction reflects the same clarity, structure, and intelligence established in the identity system.
On the website, the design emphasizes focus and hierarchy, introducing Rian’s capabilities with a clean, confident visual tone.
Inside the platform, the system translates into a more organized, scalable UI, improving navigation, readability, and overall workflow efficiency.
The result is a unified digital presence where brand and product operate as one continuous experience.
// Strengthening First Impressions
// Strengthening First Impressions
// Strengthening First Impressions
The rebrand elevated Rian’s market presence and improved first-impression quality across pitches, client conversations, and product onboarding reinforcing trust and credibility from the outset.
The rebrand elevated Rian’s market presence and improved first-impression quality across pitches, client conversations, and product onboarding reinforcing trust and credibility from the outset.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 64 64" xmlns="http://www.w3.org/2000/svg"><path d="M 7.841 1.014 C 6.671 1.014 6.359 1.209 6.359 2.965 L 6.359 21.182 C 6.359 24.147 7.451 27.268 9.401 27.268 L 9.401 27.931 L 0 27.931 L 0 27.541 C 1.17 27.541 1.482 27.346 1.482 25.59 L 1.482 2.965 C 1.482 1.209 1.17 1.014 0 1.014 L 0 0.624 L 7.841 0.624 Z M 7.022 13.965 C 7.022 10.26 17.125 10.455 17.125 4.603 C 17.125 3.043 16.423 1.404 14.316 0.468 L 14.473 0 C 16.774 0 21.494 0.78 21.494 4.291 C 21.494 10.728 9.05 10.494 9.05 12.717 C 9.05 16.462 22.626 25.98 25.044 27.541 L 25.044 27.931 L 16.969 27.931 C 14.043 25.473 7.022 17.71 7.022 13.965 Z" fill="rgb(255, 195, 11)" height="27.930819148222607px" id="biIEmEXkG" transform="translate(2.438 3.048)" width="25.044114568138113px"/><path d="M 11.079 8.075 C 11.079 6.281 3.043 9.713 3.043 4.72 C 3.043 2.185 5.968 0 10.377 0 C 16.384 0 20.753 4.369 20.753 10.377 C 20.753 16.384 16.384 20.753 10.377 20.753 C 4.369 20.753 0 16.384 0 10.377 C 0 9.245 0.468 7.685 2.926 7.607 C 5.266 7.529 6.827 8.894 9.284 8.894 C 10.103 8.894 11.079 8.621 11.079 8.075 Z M 4.876 10.377 C 4.876 16.033 7.178 20.168 10.377 20.168 C 13.575 20.168 15.877 16.033 15.877 10.377 C 15.877 4.72 13.614 0.585 10.064 0.585 C 8.231 0.585 6.905 1.755 6.905 3.394 C 6.905 7.295 12.873 4.408 12.873 6.944 C 12.873 8.426 11.001 9.479 9.089 9.479 C 7.919 9.479 6.866 9.167 5.851 9.167 C 5.266 9.167 4.876 9.479 4.876 10.377 Z" fill="rgb(255, 195, 11)" height="20.75306666666667px" id="CzSskYKKY" transform="translate(24.389 10.85)" width="20.753066666666673px"/><path d="M 6.476 0.624 C 6.164 4.954 5.5 9.323 5.5 13.653 L 5.695 13.653 C 5.695 5.383 9.011 0 13.38 0 C 16.306 0 17.515 1.287 17.515 3.901 C 17.515 5.812 16.579 9.323 16.579 13.653 L 16.774 13.653 C 16.774 5.383 20.09 0 24.459 0 C 27.385 0 28.984 1.677 28.984 4.291 C 28.984 6.437 28.399 10.572 28.399 13.146 C 28.399 16.618 29.53 19.739 31.481 19.739 L 31.481 20.129 L 26.097 20.129 C 24.381 18.53 23.601 16.696 23.601 14.16 C 23.601 11.157 24.303 7.022 24.303 4.525 C 24.303 3.355 24.03 1.989 22.352 1.989 C 19.934 1.989 17.359 6.359 17.359 13.653 C 17.359 16.618 18.452 19.739 20.402 19.739 L 20.402 20.129 L 15.019 20.129 C 13.302 18.53 12.522 16.696 12.522 14.16 C 12.522 11.157 13.224 7.022 13.224 4.525 C 13.224 3.355 12.951 1.989 11.274 1.989 C 8.855 1.989 6.281 6.359 6.281 13.653 C 6.281 16.618 7.373 19.739 9.323 19.739 L 9.323 20.129 L 0 20.129 L 0 19.739 C 1.17 19.739 1.482 19.544 1.482 17.788 L 1.482 2.965 C 1.482 1.209 1.17 1.014 0 1.014 L 0 0.624 Z" fill="rgb(255, 195, 11)" height="20.128914285714288px" id="QXUPAOXY5" transform="translate(2.438 40.107)" width="31.480685714285734px"/><path d="M 14.16 20.129 C 14.473 15.799 15.136 11.43 15.136 7.1 L 14.941 7.1 C 14.941 15.76 10.572 20.753 4.915 20.753 C 1.989 20.753 0 19.076 0 16.462 C 0 10.181 11.625 11.976 11.625 9.245 C 11.625 7.451 3.979 9.674 3.979 4.681 C 3.979 2.146 6.905 0 10.923 0 C 16.579 0 19.154 3.472 19.154 6.905 L 19.154 17.788 C 19.154 19.544 19.466 19.739 20.636 19.739 L 20.636 20.129 Z M 4.876 16.228 C 4.876 17.398 5.539 18.764 7.412 18.764 C 11.157 18.764 14.356 14.395 14.356 7.1 C 14.356 2.965 12.951 0.585 10.611 0.585 C 8.894 0.585 7.841 1.521 7.841 3.004 C 7.841 6.944 13.419 5.578 13.419 8.114 C 13.419 11.625 4.876 11.43 4.876 16.228 Z" fill="rgb(255, 195, 11)" height="20.75306666666667px" id="qLhLniaih" transform="translate(32.35 40.107)" width="20.636038095238092px"/><path d="M 6.281 24.966 C 6.281 26.722 6.593 26.917 7.763 26.917 L 7.763 27.307 L 0 27.307 L 0 26.917 C 1.17 26.917 1.482 26.722 1.482 24.966 L 1.482 2.341 C 1.482 0.585 1.17 0.39 0 0.39 L 0 0 L 6.281 0 Z" fill="rgb(255, 195, 11)" height="27.306666666666665px" id="T5dzxRrDQ" transform="translate(53.376 32.929)" width="7.762895238095233px"/></svg>)
