Redesigning an
Agri-Drone Brand

Hawk Aerospace is an agri-drone startup building intelligent aerial solutions for modern farming.
Their technology enables precision monitoring, efficient crop analysis, and smarter agricultural decisions.

// The Challenges Defining the Redesign

Hawk’s identity no longer reflected the scale or precision of their work. Three core issues surfaced:

Fragmented brand behaviour across print, digital, and product
A static logo that lacked motion and technical clarity
A digital presence that failed to communicate the offering

The objective was to build a scalable identity grounded in technical precision yet familiar to an agricultural audience.

Role

UI/UX Designer

Scope

Logo Update Branding System Collaterals Website Layout

Duration

2.5 Months

// Modernizing a Drone Brand Through Design

The identity is built on aviation logic, merging helipad geometry with a negative-space ‘H’ to form a precise, scalable symbol rooted in real drone behavior. This same logic structures the full visual system shaping color, typography, and grid to keep every touchpoint sharp, clear, and consistently aligned.